Planning Yoga Sales for the Holidays | Strategy for Yoga Studios
August 30, 2023
Black Friday and the holiday season tend to sneak up on business owners every year. And while all yoga studio owners want to ensure that
Black Friday and the holiday season tend to sneak up on business owners every year. And while all yoga studio owners want to ensure that
One of the most exciting parts of opening your own yoga studio is finally creating a schedule of your classes, but getting the word out
Starting a yoga business can be both exciting and overwhelming, especially if you’re a first-time yoga studio owner. Where do you begin? In this article,
Yogapreneur Collective clients make impactful decisions in their businesses, all with the help and guidance of our Yoga Business Coaches. We’ll tell you more about our Yoga Business Coaches, but first, let’s take a look at the four elements of a yoga business.
If there’s one thing we’ve noticed more than anything in the yoga business, it’s that the studios that really stand for something succeed in the long term. So if you want to make your yoga studio stand out, and really put into practice everything that you want to embody, then running your business by a set of core values is imperative.
This comprehensive guide will teach you how to set yoga class pricing—including how to calculate fair costs and different pricing strategies to consider based on your unique situation.
In this article, we’ll discuss tips for choosing the best name to get the right students through your doors. We’ll cover everything from creating a unique name to the proper legal documentation you’ll need to protect your business.
In this article, we’ll review the starter pack for what you need to get your online yoga business going so that you can thrive.
Establishing a strong foundation for your yoga studio business includes an amazing yoga experience that keeps your students returning again and again. If you’re overwhelmed by all the possibilities when it comes to flooring and don’t know where to start, you’re not alone.
Every yoga business has 4 elements: Breath, body, spirit, and mind.
Hiring the right people to represent your brand means asking the right questions during the interview process. In this article, we’ll explore different ways to approach potential employees so that you get the information you need to make the best possible choice for your business.
A successful marketing strategy can help skyrocket your yoga studio to the next level, increasing your sales, profits, and client retention. So, what does branding look like, and how can you make it work for you? In this article, we’ll discuss branding basics and strategies for how to evolve your business.
Is it better to keep your offer the same or change things up a little? These are all incredibly hard decisions to make, especially when your business’ profitability is at stake. In this post, you’ll learn how to figure out whether or not your intro offer is working and what needs to change if it’s not.
Understanding the basic mechanics of setting up Google ads will give you the knowledge and confidence to create effective Google ads that get REAL RESULTS!
In this article, we will be looking at some ideas that you can use when marketing and advertising your yoga studio, including both digital and traditional ways that can get new clients into your classes.
This post will teach you how to cross over from the 99% to the 1% by creating an effective, cross-platform social media marketing campaign that drives new students to your yoga studio and retains current students with useful, informative content.
You might have heard the saying “done is better than perfect!”. And we agree. It’s time to get all the half-completed marketing campaigns done so that they can turn into profitable sales funnels! So let’s get into the nitty-gritty of how to implement yoga studio marketing automation.
Making this decision doesn’t have to be time-consuming or tricky. Knowing the factors to consider when choosing a Yoga Business Coach will help you match with the best person for your personality and your business.
At Yogaprenuer Collective, we’ve helped yoga entrepreneurs start, build, and maintain yoga businesses. In this article, we’ll share some of our industry insights — the keywords for yoga studios we focus on for our clients and how we implement them.
We are going to dive into the seven key areas you need to look at to successfully retain your students year-over-year.
When planning for your yoga business’s success, it is important to keep your finances top of mind. Many people shy away from numbers, but when you know what your KPIs are, you can set smart goals based on actual numbers, you can track them, and set yourself up for financial success!
When you’ve built something all on your own, like the badass Yogapreneur that you are, it can be difficult to take advice from someone else. After all, you know your business a hell of a lot better than any outsider.
This post contains everything you need to know about how you can create a sales page that converts. Are you ready?
Here’s exactly why you should be hiring a Yoga Business Coach, no matter what stage of the journey you are on.
In life, in yoga, and in business, it is important to keep striving for new goals. As a yoga business owner, you need to stay current, relevant, and to present your yoga business as one worth taking note of! Let’s take a look at why your studio could do with a Yoga Business Coach.
Perhaps you’re new to the yoga industry or are deep into it and considering your next move. Maybe you’ve always considered yourself an entrepreneur with a yoga studio, or a yogi that happens to have a yoga business. No matter where you fall in the wide world of yoga business ownership, you are a yoga entrepreneur.
As the business owner, it’s important for you to be confident that sales conversations are happening in your studio, even when you are away.
In this post, you’ll learn about the three phases of a yoga student’s journey, what a student is looking for during each phase, and how you can deliver giving them exactly what they need each step of the way.
In other words, how can potential customers find your services? In this article, we’ll show you how to use hashtags to spread the word about your business and grow your yoga studio.
Are you ready to get your yoga studio website ranking in search results? Then implementing local SEO tactics is a must.
Since COVID shocked the world, people have been isolating- something that doesn’t come naturally to us humans. But we’ve been able to stay connected to each other through online platforms.
Creating a powerful client experience is what differentiates you in the marketplace. It’s the one thing that can keep your clients coming back, ensuring you retain your yogis for as long as possible.
Like it or not, your business has had to change as it has moved into the digital era. To keep winning in the yoga space, your pricing strategy will need to change as well.
Is a rewards program the next best marketing strategy for your yoga business?
Need some new marketing ideas? Use your story! Learn how to create a stellar testimonial to attract new clients to your business.
Spending all your time at the studio isn’t sustainable. You’ve invested so much you’re determined to see it succeed. But are you making time for your own practice? Do you take time away for you and your family? See how my friend redesigned her business to balance Profitability and Freedom!
You got this! After a lot of hardship things are getting back to normal. This is an opportunity for innovation. Let’s rise from the ashes!
Yoga studio marketing is easy once you’ve got your marketing calendar all set up. Ready to create a year-long plan in under five hours? Let’s get you started!
Is your yoga studio struggling to retain clients? If so, learn how to solve one of the biggest issues in the industry so your business can have sustainable profits!
Looking to create a social media marketing strategy that brings more people in your studio doors? These social media tactics for yoga studios are designed to attract quality, committed yoga students!
Owning a yoga business means that you wear a lot of hats. You’re likely a teacher, a marketer, a salesperson, and more. But how do you sell more yoga when the competition seems endless and you don’t know where your new students are hiding?
The short answer: You need to prospect.
Setting up clients on an autopay program saves them – and you – time and money. So why is it so difficult to get them to buy-in? Explore how to structure your pricing so that autopay sells itself.
Fight overwhelm and crush your big goals! All you have to do is break it down. YOU CAN DO THIS! It’s easier than you think…
Running a yoga studio is hard. Your spouse, family and friends may be supportive, but they don’t really get it. Even your staff isn’t always on the same page as you. Your mission drives you…and that’s what makes the difference for your studio.
Overwhelmed? Not enough time in the day? You’re not alone. As a business owner, it’s hard to trust your business in the hands of other people. There is a way to feel comfortable delegating tasks and step away from your studio more often: SOPs!
Did you know you connect with others using your personal story? It has value! Learn more about creating business with the power of storytelling. We are WIRED to respond to this!
You may not love the idea of digital yoga, but your clients expect it. Keep your studio relevant and lean into the digital yoga era. You have an exciting opportunity to meet the needs of your community AND increase sales by expanding into the virtual market.
Getting a well-trained, amped up yoga studio staff can feel frustrating and sometimes even a bit impossible. As the saying goes, “Good help is hard to find” … but where did all those good people go?
Pricing sends a clear message to your potential students. It either says your yoga studio is worth their time and attention or it doesn’t.
You’ve been tested. Your yoga business has been tested. But you’ve survived – and even thrived – despite all 2020 threw at you. Moving forward in 2021 means remembering one thing… You are yoga tough.
Now more than ever it’s important to have a dedicated team that shares your vision for success. Learn how to build your dream team to help you run your dream studio!
Organic reach and engagement has recently hit an all time low. You need to go out there and grab people who don’t know you… yet. And who don’t know how fabulous you and your yoga studio are… yet. But how? Learn more about how Facebook ads can help you take your yoga studio to the next level in 2021!
Everybody has seen the TikTok of the guy riding his skateboard while drinking some cranberry juice. Everybody. He is now TikTok Famous. What if your yoga studio was TikTok Famous? Check out my latest blog to discover how you can catch lightning in a bottle and become TikTok Famous.
As 2020 closes out and you begin to look forward to a new year you might be wondering, “What’s next?” You don’t have to wonder what’s next if you plan what is next. It’s time to strategize for 2021. If you want to run a hyper-profitable yoga studio, take the steps to make that happen. In my latest blog I show you how.
Discover the benefits of single-tasking with an ideal work week. You can find balance between your personal life and work life. Stop feeling scattered, beat overwhelm, and bring your studio to the next level!
Now is the time to revisit your yoga studio’s legal agreements. And that includes your lease. Learn tips and tricks to make your biggest expense work for you!
Learn why you need to up-level your social media game NOW to increase audience engagement. Why now? Because I have NEVER seen a business who is crushing it who doesn’t have great engagement.
Retention and lead generation is harder than ever in 2020. Turn leads into customers and keep customers coming back month after month with these must-have email pipelines!
Reopening means a lot of changes in how you do business. Marketing for your studio is no different. Here are a few ways you can market to your existing clients to make them feel safe and get them back in the studio!
Learn how to avoid 5 common issues faced during the sale of a yoga studio. And why you need to plan for the sale of your yoga studio – NOW – even if you have no plans to sell.
Social media isn’t just about posting the perfectly filtered image or the witty Tweet. It’s about getting your brand in front of clients – past, present, and future. Don’t get into the social media game without a plan.
Create a massively successful virtual studio with a high-quality virtual studio library. We’ll go step-by-step through the three phases of content creation, so you can streamline your content creation. Start optimizing your time and energy by batching content!
Are you confident your website is up to date? When’s the last time you checked? Now more than ever, your members and community need to be in the loop. Don’t let anything slip through the cracks.
Racism is a truth. It’s a real life experience for so many people of color. It’s our job as studio owners and human beings to take action and build racial equity into our business so everyone can experience community, peace, and love.
Learn how to make your studio work for you EVERY MINUTE it’s open, by prioritizing your classes and setting a smart schedule. Think outside the box with 1:1 coaching, semi-private classes and yoga journey series.
Reopening is the perfect time to revamp your pricing structure. Merging your virtual and in-person studios can be challenging. We’ll show you how to create options that appeal to each type of client, while keeping it streamlined to prevent overwhelm.
Make reopening a breeze with our step-by-step guide for applying social distancing guidelines to your studio. Anticipate questions your members are asking and get prepared for a smooth reopening.
Mindbody promised a lot with it’s new platform, but the delivery doesn’t live up to the hype. If you sign the Terms and Conditions you’re giving Mindbody control of your content to use however they want to for as long as they want without paying you… Take a look at the ins and outs.
Protect yourself and your studio from liability during this reopening process! Get a head start on everything you need to know to dot your I’s and cross your T’s before reopening.
It’s easy to get overwhelmed and unsure of how to be the change but, as a studio owner you have the desire to be inclusive and the platform to create awareness. So what should you say, and what can you do right now to create more racial equity in your yoga business and in the industry as a whole?
Tempted to step away from video recording all together once your studio reopens? That’s a mistake. A strong virtual yoga library is a MAJOR value add for your studio membership. Drive membership sales way up with this positioning.
How do you merge your physical studio you and the online studio you’ve created recently? Building a cohesive studio reopening plan is a challenge. There are probably more options than you thought. Let’s take them one by one and find what works for you and your studio.
Learn everything you need to keep your yoga studio afloat during social distancing. We’ve covered everything from online classes and staff management to the new CARES Act.
It’s time to start planning your comeback! Get in the know about next steps for reopening your yoga studio – from learning local regulations to pricing modifications and collecting supplies.
Your online schedule doesn’t have to look the same as your in-person class schedule did. It can be shorter. Different times might work better. Think about your specific community’s needs when you decide on an online class schedule.
If you’re transitioning your studio to online-only for a time, you’ll need to make changes to your pay structure. Telling your staff they’re going to take a pay cut isn’t easy. Make it easier by keeping the conversation focused on supporting your staff however you can during this difficult time.
Keep on top of the latest news in small business funding with a look into the CARES act. Learn what SBA loans and the Payroll Protection Program can do for your yoga studio.
Now is the time to guard your cash flow. Cutting expenses seems like a huge task. But lots of small adjustments can add up… and make a big difference to your studio.
Don’t be scared to get your online classes out there! Your members aren’t expecting perfection. They’re expecting you to show up for them. Take the leap, get set up, and be there for your community!
One of the biggest questions on your mind right now is probably how to shift your membership pricing. My advice? Play it cool and keep providing value. Don’t make any sudden changes. Instead, develop a plan now for how to pivot your pricing as needed in upcoming weeks.
How can you serve your students when they are stuck at home? In this difficult time, your community needs you more than ever! Here are creative ways you can take the in-person experience of your studio to the internet and give your students the support and connection they need to thrive.
Social distancing means the end of in person classes for a time, but it doesn’t mean an end to yoga. In fact, your community needs you now more than ever. Here’s how you can convert your classes into online yoga and help your students continue their practice even while isolated at home.
Struggling with the reality of COVID-19 and unsure what this means for your studio? Your most important asset right now is your community. Lean into it and give your people what they need most in this time. The stress reduction and community they find in yoga.
Good messaging is the difference between a successful studio and one that’s struggling or even failing. Having good classes and a great atmosphere isn’t enough to make you successful and bring people through the door.
Truth – -> If people don’t know who you are, they aren’t going to show up.
Want an enormously successful yoga studio? Branding is crucial! A strong brand means your studio is recognised by your market and remembered by the public. When you have a strong brand, your students are clear on what your studio offers and enthusiastically invite friends to visit.
Do you have a vision for your yoga studio… or have you wandered off course? There are dozens of directions you could take your studio – or even millions – and you need to know where you’re going if you want to be successful.
As we enter 2020, for the first time in history there are more yoga studios closing than there are opening. I’ve worked with hundreds of studio owners to give them the training and resources that they need to run an insanely profitable studio that changes more lives and have a personal life at the same time. I know what it takes to make YOUR studio succeed. Ready? This is my plan to make 2020 your studio’s break out year!
Do you feel overwhelmed by everything that goes into SEO and yoga studio keywords? Josh Biro has experience helping yoga studios scale their business with digital marketing. Schedule a free strategy session today to talk about how we can help you find, implement, and monitor the keywords that will keep you on the first page of Google.
Join us on October 6th, 2023, for a transformative virtual summit designed to inspire and empower yoga studio owners like you.
Dive deep into marketing strategies, learn from industry experts, and walk away with your 2024 event marketing calendar mapped out!
