One of the most exciting parts of opening your own yoga studio is finally creating a schedule of your classes, but getting the word out to potential clients can often be confusing. In this article, we’ll go over the importance of yoga class ads and how you can optimize your ads to attract long-term, paying customers.
Having an experienced mentor to support and guide you can help your yoga business thrive and put you ahead of the competition. Schedule a free coaching call with the Yogapreneur Collective today to learn how to confidently and effectively market your studio with yoga class ads.
Yoga Class Ad Ideas
There are endless ways to promote your classes, both online and offline. Social media, your personal website, physical flyers, and even word of mouth can help increase your class sizes and get the word out in your community about your studio. So, don’t be afraid to get creative!
There are plenty of yoga flyer templates available online that you can personalize to use as print advertisements or social media posts. Below, you’ll find a few free examples from Canva that we love.
This simple yoga class ad is great for a beginner’s class. You can edit the content to create a brief description of your class and include all of the pertinent information a potential client would need to know. Source: Minimalist Simple Yoga Class Flyer on Canva
Since the start of the pandemic, online yoga classes have become increasingly popular. If you want to give new clients the option to enjoy your offerings from the comfort of their own homes, this yoga flyer is perfect for promoting virtual classes. Source: Green Modern Online Yoga Class Flyer on Canva
If you are looking to promote your yoga practice online, Canva also offers a number of high-quality images that fit the sizing limitations of Instagram or Facebook. Social media is a great way to keep your business relevant and allow a broader audience to view your yoga ads as opposed to physical flyers.
Best Ways To Optimize Your Yoga Class Ads
1. Develop Engaging and Persuasive Ad Copy
Advertisements, both physical and digital, allow people to become aware of your yoga studio and learn what you have to offer. Creating engaging ad copy, or advertising writing, will present what you are offering as something desirable to your target audience.
Once you’ve narrowed down your yoga studio’s brand, all of your ad copy should follow suit. Think about the kind of people you want to attract and use relevant phrases and tones. Engaging ad copy is often simple and relatable and draws people in by offering a solution to a problem.
If you are promoting Kundalini yoga, try something like: “Looking to improve your posture and align your mind, body, and soul? Come to our Kundalini class!” If you’re trying to draw in clients for their first yoga class, let them know that you understand that it might be their first time and that the beginner’s class will be a gentle, slow, easy introduction to yoga.
By thinking about what might attract people to a specific yoga class and targeting their “pain points” in your ads, you can create engaging copy that persuades people to join your studio.
2. Appeal to Your Target Audience
Many studios make the mistake of trying to target everyone who is interested in yoga. That may be your general audience, but based on the class you are advertising for, you should try to appeal directly to the people you want to attend that one class rather than to your studio as a whole.
Try to narrow down your target audience as much as possible and advertise in a way that will attract those people. For example, if you are promoting a beginner’s yoga class, don’t use a lot of jargon or words that a newbie may not understand. Instead, keep it simple and consider offering a discounted price for new students. If you’re trying to build up your hot yoga studio, think of your ideal clientele–athletic, more experienced–and use copy and imagery that will attract them.
Your target audience may vary from class to class, or you may have a specific group of people you want to bring into your studio overall. Either way, try to get into the headspace of your preferred clients to think about what would appeal to them.
3. Use a Yoga Flyer Template
Creating a flyer for your yoga class is a great way to bring people from your community to your studio. Browse free poster templates on sites like Vistaprint, Canva, or Adobe Express to easily create yoga posters.
Be sure to include all of the relevant information about your class, such as the date, time, location, and a brief description. Place it around town at local community boards, which can typically be found at libraries, health food stores, places of worship, and community centers.
You can also hand out flyers in-person at local events and in parts of town with high foot traffic. This gives you a unique opportunity to speak directly to potential clients and put a face to your studio.
4. Keep Your Website Up To Date
When creating physical flyers or social media ads, you should always include a link to your studio’s website. Potential clients aren’t likely going to walk right to your studio after seeing an ad; they want to learn more about what you have to offer. By keeping your website up to date, you can keep clients informed about events and classes you are currently offering.
In addition to your website’s home page, you should also have a sales page to convert clients and allow them to easily sign up for new events, become a member, or purchase a bundle of your classes.
5. Promote Special Events
One of the best ways to attract new clients is to regularly hold special events and unique workshops. Whether you are hosting a discounted class for new members or are putting together a themed class for the holidays, make sure you promote these events on your website, on social media, and around town with flyers.
Partnering with other organizations for special events is another great way to bring in clients and become a pillar in the community at the same time. Collaborate with your local winery for a “Yoga & Drinks” night, a shelter for a Yoga & Adoption event, or a daycare for Mommy & Me classes. The possibilities are endless!
6. Post on Social Media
Regularly posting on social media is a great way to bring in new clients, and it keeps your studio at the top of mind (and top of feed) for existing clients. Social media can be tricky, especially when trying to figure out which platforms your audience uses most, what time of day will get you the most views, and whether paid advertising is worth your money.
When you are first trying to build your clientele, paid advertising on social media is a great way to reach locals interested in your business. With sponsored posts, you can target people based on their location, age, and similar interests.
However, people have gotten better at recognizing paid, targeted advertisements, so it’s best to have a combination of sponsored and organic posts. In our blog about yoga social media posts, we recommend that you stick to one paid advertisement for every five organic posts.
To make your social media feed more interesting, you can also try incorporating a theme or posting unique content and images for your studio. Most importantly, remain consistent and post regularly to keep your pages active and up-to-date.
If you need some pointers on social media for your studio or want a more in-depth look at content marketing strategy, book a free call to learn how the Yogapreneur Collective can help take your social media to the next level.
Successful Yoga Advertisement Examples
There are so many ways that you can build a name for yourself and your business through advertising. To give you some more insight into what makes yoga advertising successful, we’ve included some examples below.
This Instagram post from Maliya Wellness in Alberta, Canada includes all of the details a new client needs to know about their offering. By providing unique offerings, emphasizing that the space is non-judgemental and open to beginners, and including a link to their website, they use copy to let viewers know exactly what makes their studio unique and desirable.
Source: @maliyawellness on Instagram
By using a sponsored Facebook ad, Alo Moves was able to target us as we researched other yoga studios to use as examples for this post. Facebook ads are a unique way to attract clients and allow you to include a direct link to sign up for your classes.
Source: Alo Moves on Facebook
Swadhyaya Yoga does a fantastic job of curating their Instagram feed into an aesthetically pleasing theme. They also create a range of interesting and unique content, from class promotions and tutorials about different yoga asanas to posts about holidays. By staying active on social media, they are able to stay relevant and keep potential and existing clients up to date on new classes.
Source: @swadhyayayoga on Instagram
Consult With a Professional Yoga Business Coach at the Yogapreneuer Collective
With all of the ways that you can advertise your yoga classes, it can feel a little overwhelming, especially if you aren’t technologically savvy. Sometimes, the best way to generate your success is to learn from someone who specializes in helping yoga studio owners like you systematize their businesses.
Schedule a free call with an experienced Yoga Collective coach today to learn how you can use yoga class ads to increase sales, retain clients, and become a marketing master.