Website 101: Creating a Sales Page that Converts

Not all yoga studios knew about this but… It is extremely important to have a sales page! A sales page is different from a home page or landing page. It’s ok if you don’t know how to create a sales page. We will teach you below!

A sales page is important because it can help you find and convert new business. Sales pages must be easy to find online, easy to navigate and give clear directions to your future customers. 

This post contains everything you need to know about how you can create a sales page that converts. Are you ready?

Why do I need a sales page for my yoga studio?

Technology plays an important role in any business – especially for your yoga studio! Not only is there a lot of internal technology, you need technology to help you reach your clients. This might be for teaching online classes, or for reaching out to new clients. 

Common technology that you’re likely familiar with includes Zoom, Instagram, Mindbody, and more!

A core piece of technology that your yoga business needs is a sales page. Your customers are out there searching for you- you simply need a sales page on your website to help you turn ‘curious’ into ‘customer’!

How does my sales page convert new clients?

A sales page helps capture people’s attention right away, and inspires action. When creating your sales page, keep this in mind as you’ll want to have few distractions and clear calls to action. Simplify your sales process!

When the sales process is simple and fast, your visitors will take action faster, meaning that you will see more conversions. 

There are a few things to consider before creating your high-converting sales page.

To start with this goal, we will teach you to:

  • Learn the difference between a sales page and a landing page – so you can use them both effectively in your business
  • The essential elements of a sales page that converts – what needs to be included and what you can ditch!
  • How to create a sales page template for your studio website that you can use at any time – so you don’t get stuck doing it again!

Sales page and a landing page – similar yet different

A landing page, home page, and sales page can be quite similar, but they have some key differences. 

A home page is an introduction to your business. It sets the stage and provides context which usually offers multiple desired actions.

A landing page is a part of a webpage that stands alone and has a focused desired action – usually asking someone to sign up for something, whether it is paid or free. It is sometimes called a squeeze page. 

A sales page is a type of landing page, but its desired action or purpose is to get someone to purchase something.

Now that you understand the types of pages, let’s go a layer deeper. 

Depending on your prospective client or customers, and their commitment level, your sales page can either be long-form or short-form.

The difference between short and long-form landing pages are the length or number of words. If the commitment level of what you’re selling is relatively low, your page will likely be shorter. If a potential customer or client needs a lot of information or is making a high-ticket purchase, the page will likely be longer. 

For example:

  • An upsell from introduction to membership – short form
  • $29 for an hour workshop – short form
  • Sign-up for the email list – short form
  • $4,000 Teacher training program – long-form
  • Direct to membership commitment – long form

Essential elements of a sales page that convert

Before starting to create your sales page, you should consider the following:

  • Know your offer -The offer should be clear and concise
  • Know your audience- How is your audience getting here and why?
  • Know the sales technique – Do you need to create a long-form or short-form sales page? How much convincing does your potential customer need?

PAS Copywriting Formula

When writing your sales page, it is important to consider how you write to your client. We strongly recommend the PAS Copywriting Formula, which stands for Problem, Actions, Solution.

Problem: Present the problem your prospect feels

Actions: What are the actionable items they have already tried and why it isn’t working

Solution: Present your (better) solution to the problem

This formula will help you better understand the sales page you are creating because you understand your ideal client better and can speak to them directly. 

Once you have the PAS foundations, you can also consider the following elements of a solid sales page: 

  • Context
  • Problem
  • Actions already tried
  • Solution
  • Credibility
  • Overcome obstacles
  • Action

Here are a few suggestions to help you identify how to implement these additional elements:

To show credibility, you may add social proof such as client testimonials, awards, or recognitions. Adding them to your sales page will help your ideal client understand that you already have existing clients or customers that are happy with the product or service you provide. Awards or recognitions are proof that you’ve been in the business for a while and that you are excellent to work with.

When overcoming obstacles, it is useful to provide a short FAQ section where you can provide answers or clarifications about your offer. To make this section stand out, brainstorm your common objections and turn them into questions. Then, answer those questions as you would if someone were talking to you directly. 

Another important element of your sales page is visuals. Visuals help in capturing the interest of your visitors. The photos should be able to support the message of the page and represent the audience. 

Avoid using stock photos as they can lack credibility and uniqueness. As much as possible, use photos of real clients. If you use videos, make sure that the thumbnail of your video is also representative of your audience and entices them to click. 

Finally, ensure that there is a CTA or Call To Action button.  The button should be clear and consistent throughout the page with bright and contrasting colors. It should be written in the first person like “I want to” or “I will join”.

Your goal is to inspire action. That means that there should only be one, consistent call to action. 

Your page should also be mobile responsive. Your page should be easy to read and navigate, and you should check to make sure all your links work. Ultimately, make your sales page easy to use and hassle-free. 

What to include and leave out

Overall, when creating your sales page that converts, make sure to include:

  • Reader-focused copy
  • Supporting images or videos
  • Clear and concise CTA buttons
  • Supporting social proof
  • Overcoming FAQ

You should also avoid anything that is unnecessary. This includes:

  • Big blocks of text or too much text
  • Headers and footers
  • External links

And before you launch, make sure to:

  • Check the mobile layout
  • Include any deadlines for your offer
  • Tell your audience what happens after they buy
  • If it came from ads, does it have a piece of obvious information? Is there a location/map?

Now you are ready to create a sales page that converts!

You now have all the info you need to improve your web pages! These will help you attract new members to your yoga studio, and communicate clearly with potential clients. 

For additional yoga-specific sales and marketing information, click here to see our yogapreneur-centered blog posts.

It’s time for you to start growing!

Schedule a Free Consultation with Business Coach Josh Biro Today

Do you feel overwhelmed by everything that goes into SEO and yoga studio keywords? Josh Biro has experience helping yoga studios scale their business with digital marketing. Schedule a free strategy session today to talk about how we can help you find, implement, and monitor the keywords that will keep you on the first page of Google.

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