Are your members and prospects online? Do they spend time on social media? Silly questions, right? Of course they’re online and of course they’re on social media! And they’re on now more than ever before. That’s why having a presence on social media is critical for small businesses. That includes yoga studios like yours. And one of the most profitable social media platforms to be a part of is Facebook.
You probably have a Facebook page for your yoga studio. Most businesses have one. It’s a smart thing to do. You can share information and connect with visitors to your page. But is that as far as it goes?
Truth → It’s not enough to have a Facebook business page.
It’s time to realize your Facebook page can only do so much. There’s a problem with only having a page – you’re stuck waiting for people to come to you.
Facebook’s algorithms are always changing. Organic reach and engagement has recently hit an all time low.
You need to go out there and grab people who don’t know you… yet. And who don’t know how fabulous you and your yoga studio are... yet.
But how?
Use Facebook ads to take your yoga studio to the next level in 2021!
Imagine a place where you can introduce your yoga studio to others, invite them in, and integrate them into the flow of your studio’s culture. That place is Facebook ads.
Truth → With Facebook Ads, you don’t have to wait for people to come to you.
With ads you can:
- Reach thousands more people
- Reach new people who are actually part of your target audience
- Stop relying on word of mouth
- Increase engagement and web traffic
- Increase brand awareness and authority
Sounds pretty great, right?
Be proactive. Get in the driver’s seat. Decide what people see and when they see it. Use Facebook ads as part of your plan to take charge of your business in 2021 and make things happen!
Truth → You have work to do before you place your first Facebook ad.
Don’t just jump in and start placing Facebook ads. Take the time to develop a strategy and plan – just like you do with any other marketing effort.
Wondering where to start? Wonder no more. Follow this pre-ad building checklist to make setting up your ad a breeze!
- What are your goals?
What do you want your ads to accomplish? Are you introducing your yoga studio to people who don’t know about you? Are you introducing new programs or special offers? Think about what end result you want – and drive the rest of the planning toward it.
- What is your budget?
Facebook ads can be expensive. But knowing how much you have to spend before you start writing and placing ads will keep you within a budget that’s comfortable for you. An effective budget for a brick-and-mortar studio is $500-$800.
- How long will your ads run?
How long do you want to run this campaign? Go back to the goal you set. If you’re talking about building awareness, a longer campaign might be more effective. But if you’re advertising a special offer or new programming, your campaign will likely be shorter, with more ads placed in a shorter time frame.
- Who is your audience?
Who do you want to reach with your ads? Think about who you are trying to bring into your studio. Are they young professionals, busy moms, older people? Do you want to attract people new to yoga or experienced yogis looking for a different type of experience?
- Where do you want your ads?
Where do you want your ads to show up? You can choose automatic or manual placements as well as whether your ad will appear to only mobile or desktop users or both. Keep your target audience in mind when deciding.
- Prepare media elements
Now is the time to get the photos you want to use ready. If you’re going to use videos, make sure you have subtitles ready. Standout media photos and videos will draw viewers attention.
- Write ad copy
Prepare your ad copy for each ad. Not comfortable with writing? This is something you may want to outsource – ad copy is important to ad success.
- Choose CTAs and URL links
Again keeping your goal in mind, make sure your ad includes CTAs that will help accomplish that goal. Sign up for a free trial. Learn more about a new program. And make sure your ad includes the correct links – visitors who click on the URL should land exactly where you want them to be.
You’ve done the planning. Now you’re ready to create your first ad!
Changing lives is why you’re in business. Getting more people into your studio and practicing yoga regularly has loads of benefits for your community. Not only are your members feeling better, they’re able to spread their skills further with increased positivity, better health and more productivity.
Truth → Facebook ads will support your goal to change lives.
We want to help you change even more lives. That’s why we created the Yogapreneur Collective.
As a member of the YC you will have access to a wealth of information to help you with all aspects of running your yoga studio. Training opportunities abound as you learn from some of the absolute best in the business who are rocking it!
We know how important community is. As a member of the YC, you will also be connected to other yogis who are moving in the same direction as you are.
Check out the Yogapreneur Collective where you’ll find more super relevant information and the tools you need to run your studio, combined with the knowledge of our expert coaches and dedicated yogis.
