Have you seen it?
Nathan Apodaca (a.k.a. @420DoggFace208) riding his skateboard to work one day. Well, not just riding. Vibing! And recording.
The finished product? A video of Nathan riding along and drinking cranberry juice paired with a well-known song. Just a regular dude doing something ordinary, yet somehow different.
Then… BOOM 💣 IT. BLEW. UP.
Since then he’s been joined in more videos by Ocean Spray execs and members of Fleetwood Mac – the product and musical artist featured in his video.
Now they’re all TikTok Famous.
Truth → It’s time for your studio to get TikTok famous.
And it can happen in the blink of an eye!
What is TikTok and who hangs out there?
TikTok is a social media platform that moves at crazy speeds. With over 800 million users in 150+ countries the potential for your content to BLOW UP is very real.
Truth → Your clients – the ones you have and the ones you want – are already on TikTok.
TikTok isn’t just the place where your niece watches the latest dance challenges.
- 31% of TikTok users are ages 18-24.
- 43% of TikTok users are ages 25-54.
Truth →TikTok users are an untapped audience for you and your studio.
TikTok isn’t just another social media platform. It’s the go-to platform of the future.
- 35% of TikTok users are NOT on Facebook.
- 40% of TikTok users are NOT on Instagram.
- 61% of TikTok users are NOT on Twitter.
- 66% of TikTok users are NOT on Pinterest.
There is amazing potential to connect with people who don’t even know you exist right now – but can in a very short time! The value of TikTok to your studio is off the charts.
How can your studio be TikTok Famous?
Get started by creating an account – if you don’t already have one.
Head over to tiktok.com and join their massively growing community. You can sign up through Google, Facebook or a number of other platforms you’re already part of.
Get familiar with the vibe of TikTok.
Spend some time flipping through the “For You” section – it’s the first thing you see when you open the app.
You’ll quickly see that this is a place where creativity and fun combine to create a positive user experience.
Check out some of the trending hashtags that relate to your business –
- #yoga
- #fitness
- #wellness.
The yoga community is growing on TikTok but there’s not a lot of superpowers in this space yet. That’s a HUGE PLUS for yoga studio owners… LIKE YOU!
Now it’s time to start creating content!
TikTok makes it super easy to create and edit content.
Start your path to TikTok stardom by choosing one of the four main types of video types to begin with…
1 – “How To” – Demonstrate how to do a certain stretch or pose.
TikTok is quickly becoming a place where people go for information. If you’ve ever YouTubed “how to change a headlight,” imagine someone TikToking, “How to do downward facing dog correctly.”
2 – “Feats” – Show off one of your amazing skills, or feats.
People doing really cool stuff is always a recipe for success!
Truth →Your “feats” video doesn’t have to be something NO ONE ELSE can do – just something amazing YOU CAN DO REALLY WELL.
3 – “Routines” – Demonstrate a routine that you do every day.
Imagine creating a video that shows your morning stretch routine or a set of yoga poses that you do to start every day. It’s simple but helpful to the person who needs to add some structure to their fitness life.
4 – Trending – Join in on TikTok trends.
Not all TikToks have to be original. Keep up on current trends among TikTok users. You’ll want to jump in and re-create them in a way that only you can – inspired by your own unique personality.
Which video type will you choose to start your path to TikTok stardom?
You can, and should, use them all eventually. Begin by picking the one that resonates with you the most right now.
Truth → You are ready to begin creating your own TikToks.
What to keep in mind when seeking TikTok fame.
Be authentic. TikTok is a place for people to be real. Just be yourself and you will do great. There are millions of people who will relate to you.
Be creative. TikTok is a place for you to unleash your creative genius. The more creative your content, the greater potential you have to reach a large audience.
Keep it UNprofessional. TikTok is a place where amateurs can become famous! The tools you need to create amazing content are available right in the app. Simply add your amazing personality and your love for yoga.
Don’t make ads, make TikToks. TikTok is a place where ads don’t feel like ads. An advertisement about your class schedule will probably not play well on TikTok, but talking about your love for yoga and passion to change lives will.
Truth → There is a community of people who want to cheer you on!
Now you’re ready to be TikTok Famous! While you can “go your own way,” things are always more fun when done in community.
Check out the Yogapreuer Collective where you’ll find more super relevant information and tools you need to run your studio, combined with the knowledge of our expert coaches and dedicated yogis.
Run an insanely profitable studio so you can change more lives (and earn a real paycheck)!
